AdBusting!

For my counter-ad, I made a very minor change to the original as can be seen. Though there was only minor changes seen, the process actually took quite a bit of time since I am a beginner at photoshop program. The reason why it took so long was because I wanted to have the words "cancer" to be the same font as the original font. This I thought was important because most ads are very good at using subtleties to not only brand themselves (which I found for this case was the font, because they actually own the font and is known as "Marlboro Font"), but to leave out important warnings. Though the font itself was used to make the words subtle, I wanted to make the message very clear because most companies will sweep very important warnings under the rug. This was the reason for my choice of word "cancer".